Closed Loop Reporting and Lead Progression

Closed Loop Reporting
Every lead has an owner - always. There can be no exceptions. Leads are expensive to generate and this investment must be treated with respect.

TSL's "closed loop" reporting combines both systems and processes to ensure that you know the status, pipeline value, probability to close and likely date to close of all your sales leads at all times.

It is not rocket science, but it does require persistence and discipline to make it happen month in, month out. TSL helps some of the largest technology companies in the world implement this discipline on a weekly or monthly basis so they can get the reporting they need to prove ROI. Let us show you how.

Lead Progression
TSL Marketing feeds your prospects with appropriate information as they move through the buying cycle. Our clients decide when is the best time for a field sales executive to engage with the lead.

TSL Marketing's "Lead Tracking and Nurturing Process" is designed to ensure its clients maximize their return on investment in lead generation. The process outlined below ensures that long-term opportunities, which often comprise 75% of the total opportunity rate; do not fall into the "Black Hole".

Step 1:
A project database is developed with customized tracking fields to automate the tracking and nurturing process. The database can be based on: