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Industry Focus
 Financial Services
Channel Partner
Manufacturing
Life Sciences
Government
"Since starting our marketing relationship with TSL, we have seen a marked improvement of our lead prospects hit ratio. This has given us the ability to get before the prospect and sell our IT services. TSL's staff is both professional and devoted to our success and their account management team makes my job all the easier."
National Director
Zensar Technologies
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Manufacturing
Often viewed as old-line industry, the manufacturing industry has undergone tremendous change - and continues to do so. Over the past five years TSL has developed both a core competence in business development for the Manufacturing industries, and a significant asset base in this area. Our strengths in this area can help you fast track your sales activities within the manufacturing sector.
TSL will use the following assets to help you leapfrog the competition in selling to manufacturing companies:
- Data - TSL can provide a micro-segmented list of all manufacturing related companies, broken down by industry code. You can drill down to various segments of the broader manufacturing services industries to target your ideal companies.
- Segmentation - Once you have found your sub industry targets, we will help you identify your most ideal clients by employee size, revenue, geography, etc.
- Technology Infrastructure - Choose only those companies that use a technology infrastructure that your solutions are compatible with. TSL can provide intelligence on the platforms, databases and enterprise applications used in a number of manufacturing companies. The list covered is growing all the time.
- Target titles - No matter which titles you target in an organization, TSL can obtain the names of the people to target, or will develop them specifically for you. Integrate our lists with your direct mail.
- Experience - Our dedicated Manufacturing industry team will help you refine your lead generation pitch based on deep experience in pre-sales for this industry. Using our team to bypass the learning curve will significantly fast track your lead generation process, compared to developing in-house skills or training up a non-specialist agency.
- Best Practice - Measure your selling and sales lead performance against industry standards and best practice.
- Do you send the same message to everyone in a target organization, or do you tailor messages depending on the recipient's likely areas of interest?
- Do you conduct "one-off"marketing tactics or do you establish relationships with Prospect Accounts and nurture them over time?
- TSL has established benchmarks for performance and best practice for lead generation for IT companies selling to Manufacturing firms. Don't wait until next year to find out what you did wrong. Talk to us and get it right first time!
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