Services: Sales Intelligence

Every good sales person knows that certain events trigger the buying cycle at prospective accounts. New funding, mergers, acquisitions, new offices, etc are all "early warning" signals that a company will be ready to buy soon. The problem is, who has the time to track all this intelligence? WE DO.

Find new customers and grow your sales pipeline.
TSL provides a range of marketing research services that tracks, warehouses and data mines the following information so you can sell smarter, and reduce the overall cost of acquiring new customers:

• New office openings and relocations
• Recently funded companies, and their reasons for raising the money
• Newly incorporated companies
• Mergers and acquisitions
• Executive appointments

Despite the fact that B2B selling is becoming increasingly complex, companies still rely on outdated, simplistic methods of generating sales leads. Too often lead generation campaigns are based on simply buying a list of names and mailing or calling them in the hope that someone might be evaluating your solution.

Isn't there a smarter way of prospecting?
TSL makes the prospecting process smarter by tracking "trigger events" that indicate a company has a higher propensity to buy your products or services. We use these events to pre-qualify companies, with the aim of generating higher lead rates than those achieved through standard lead generation techniques. Smarter prospecting also means shorter sales cycles and reduced customer acquisition costs.

Combining our data services with our telemarketing and direct marketing services enables TSL to provide a comprehensive lead generation solution, based on smarter prospecting.

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