Pipeline Generation & Sales Engagement

Pipeline Generation
A large volume of poorly-qualified leads is the last thing your sales team needs from your marketing department. You need a process and a team that ensures maximum credibility for the marketing team with the sales team.

TSL's integrated marketing tactics combine multilingual email marketing, web, direct mail, CRM and high level IT savvy telemarketing to ensure that you are generating truly "qualified" sales pipeline.

Sales Engagement
Simply sending leads to the sales team only exacerbates the conflict between Marketing and Sales teams.

Best Practice requires that Marketing teams go further, and actually "engage" the sales teams with sales opportunities that are "marketing qualified" and works with the Sales team to ensure they become "sales qualified".

The TSL methodology acheives this through "warm-handover" conference calls that are facilitated by our business development teams.

The specialist at TSL who generated the lead also organises a conference call between them, your sales person and the lead. On the conference call the TSL specialist makes the introductions, confirms the interest and only then hands over to your sales person. After the call your sales person decides whether this lead is "sales ready" or not, and ownership of the lead only pass from marketing to sales at that point. Bullet-proof!

For more information please contact us.

Workshops & Events
Find out about TSL's upcoming workshops and events hosted on a monthly basis.
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Blog - Market Now!
TSL's "Market Now!" features up to date market trends and news to consistently grow your business and increase ROI.
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